By: Laura Hulet
Digital marketing is a powerful tool to help your real estate business flourish. However, without proper business management, you’ll likely not realize these many benefits. The following are some business management strategies that will significantly influence your outcomes.
1. Data Collection Tools
When it comes to shopping for a home, you can expect the same things you’d find on the internet.
You’ll find affordability in zip codes, big cities or quiet neighborhoods. You’ll be able to research price trends, and see the best potential for resale value in any given area. You can go ahead and search for specific qualities such as quality of building and schools. You’ll even be able to conduct your own secondary market research if you’re so inclined.
Once you’ve gotten over the speed of Google, this kind of research can help you narrow your search. You can filter your query results based on a variety of factors like price and neighborhood infrastructures.
If you know people in your target market, you can contact them to gauge their interest in your home. Once you’ve built up that rapport, you can advertise your home or even commission a representative to handle your business.
2. Audit and Dashboard Optimization
To get a better handle on your market, you’ll need to have access to a database of your customers. Locate the data that’s most relevant to your listing, and export it to a format that’s relevant to your website.
You’ll also need to get a real-time report on how inventory levels are tracking. These logs could include the number of homes listed, the average number of days until sale and the number of days to close on each sale.
By providing this valuable information, you’ll be better able to detect trends and manage expectations going forward. This is an important step toward turning your data into potential listings.
3. Data Access and Promotion
If you’re savvy at social media marketing, you’ll likely have access to all types of online customer surveys.
You’ll be able to gain insights on your most active customers through their use of words and phrases. You’ll also be able to assess the number of people engaging with content regarding a given property. This can help you improve the relevance of your promotion and marketing.
If you’re primarily a website seller, you can turn to tools like Content Marketing dashboards and Content Marketing tools to provide new levels of exposure for your home.
A ROI calculator that tracks the effectiveness of various online marketing strategies will also help you better your ROI.
4. Tablets and Chatbots
Your home has special meaning, which is why real estate professionals are rarely seen without a tablet on the work table. This is primarily due to the presence of detailed land surveys. The cost of land surveys is crippling, but they’re a part of your process in any real estate transaction.
Another reason to have a tablet is the presence of tablets. Interactive touchscreens are on the rise and enable both sound and pictures for surveys and photos for a page view.
That said, technology should only be used when it’s not relevant to your current process.
You can also gain instant, online access to your buyer through online chatbots, which have already changed the way consumers buy things. Whether you’re a customer service agent or a listing specialist, you can call in an order and have your product shipped out to you before you arrive at your property.
It’s almost like having a human representative at your disposal in order to answer any questions or questions that may come up.
5. Reputation Management
In the modern era, buyers and sellers are more educated than ever when it comes to what constitutes a reputable real estate professional. However, with an increasing number of real estate professionals, it becomes more important to know which ones are trustworthy.
It’s no secret that cyber-bullying is rampant in our society. With social media filters like Kred proving its effectiveness, now, there’s even more proof that perceptions and statistics should matter.
Prospective buyers will want to put faith in those providers that are trusted and in operation. The real estate industry is constantly evolving, and we have to keep pace with this fast-paced society.